Nestle sends a Kit Kat to space

Written by David Rogers on .

Space is the new hot topic in advertising thanks to Red Bull's incredible stunt where Felix Baumgartner performed a supersonic freefall from roughly 128,000 feet. Nestle quickly jumped on the concept and launched a Kit Kat bar into space. The end result was some neat footage but we think the spot actually reflects pretty poorly on the brand. 

We've seen this ad before. Before Red Bull had a man fall from space, a truly incredible event, we saw numerous companies launch products into space with balloons. Natty Light sent a beer can into space back in 2011. Toshiba sent a chair into space in 2009. The idea of launching Item X into space simply isn't original. Red Bull took the concept and added their own unique and exciting spin on it. Meanwhile, Nestle simply copied an old formula and made an ad around it on the heels of a successful event. Find your own creativity, Nestle. 

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Chanel No. 5 part 2 - No improvement

Written by Reva Friedel on .

CHANEL released part two of its Brad Pitt acid trip, and this version is no better.  It's the EXACT SAME SCRIPT of him mumbling the exact same nonsense only this time the focus is on models either gazing or walking or strutting or twirling...I'm not really sure.  But, this could be a brilliant move by CHANEL.  Everyone is talking about these ads, and all PR is good PR, right?

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Lance Armstrong Nike commercials now filled with irony

Written by Reva Friedel on .

Nike announced this morning that they had terminated their sponsorship of Lance Armstrong in response to doping allegations. Now, we can look back on all of his self-righteous "I'm not 'on' anything except my bike and how DARE you indicate otherwise" ads:

You can just HEAR the arrogance in his voice.  

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Tip Jar: Bodyform opens up on feminine hygiene after Facebook post

Written by David Rogers on .

Bodyform is a feminine hygiene company out of the U.K. The line feminine hygiene usually sends men, like myself, running. The topic makes us uncomfortable and uneasy and there's not much we can do about it. 

One man - Richard Neill - decided to take a stand against the feminine hygiene ads he had been seeing, complaining that they show women having great adventures while masking the horrible, terrifying truth. He probably expected his somewhat comical complaint, which you can see after the jump, to fall on deaf ears. Surprisingly, Bodyform came out with the honest truth and produced one of the most awkward, yet brilliant, commercials a man might ever witness. 

Lesson learned. Keep your mouth shut. Well played, Bodyform. Thanks to IDisposable for sending this gem our way.

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Target is ready for Christmas - in October

Written by David Rogers on .

Christmas is a happy, joyful time of the year. Christmas advertising on the other hand is a despicable, ugly beast that's an unfortunate side effect of the holiday that's loved by many. Why do we have so much hate for Christmas ads? Simple. It's not the music or the message. It's the fact the advertising starts earlier and earlier every year.

Target took the initiative this year and started advertising for Christmas - in the middle October! Halloween isn't even here yet and Target is showing off snow, bright lights and presents. The ad itself is completely acceptable. The fact it was uploaded on Target's YouTube channel on October 11th is not. 

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Ragu hires the "Charlie Bit My Finger" brothers

Written by David Rogers on .

Ragu is certainly trying out some new concepts with their current campaign. We already had a chance to discuss the most edgy pasta sauce ad we've ever seen and now we get to discuss how two YouTube "celebrities" are now using their online fame to pitch pasta sauce.

The "Charlie Bit My Finger" boys have grown up a bit since we last saw the youngest chomping down on his older brother's finger. What's the eldest deserve for the humiliation he received when his father put the video on YouTube for the world to see? Ragu, of course. The spot really isn't that bad though we do find some humor in the fact Ragu - America's favorite pasta sauce - has an ad with two English children. 

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Brad Pitt redefines "creepy" in this CHANEL ad

Written by Reva Friedel on .

Okay people, we've reached a new level of creepy that seriously should be studied. Brad Pitt was paid $7 MILLION DOLLARS to utter exactly 40 words. That's $175,000 a word.  Obviously Chanel No. 5 just wanted an easy, round, number to throw at their CFO. But money isn't the issue here (well, it's sort of the issue, the fact that he got paid so much to make something so awful and unemployment continues to be a huge issue in the country but this isn't a political blog, and now I'm rambling).

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Your cat will die to ride in the 2013 Toyota Corolla

Written by David Rogers on .

Animals are a great vehicle in advertising. They're cute, fuzzy and capable of pure hilarity without saying a single word. Toyota opted to go a different route with their ad for the 2013 Corolla, depicting a cat - one that looks like Wilford Brimley - trying to hurt itself so that it can continually ride in the new Corolla on the way to the vet. 

Toyota definitely goes against the grain by showing an animal risk its life to ride in a car. Wait - since when do cats even enjoy riding in cars? That's typically a trait reserved for dogs. Toyota could have easily gone the safe route of showing the cat finding clever ways to go on rides instead of forcing us to see a cat get mutilated repeatedly. People may chuckle but animal lovers will probably feel a bit uncomfortable with the message Toyota is sending.

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