The New York Times allowed an online ad depicting a man on the ground with a bloody face to appear next to coverage of the Boston Marathon bombing. The ad appeared next to coverage highlighting the one-week anniversary of the bombing. Not surprisingly, the placement and timing of the ad immediately received complaints.
The ad in question is promoting the show "Rectify", a program which will appear on the Sundance Channel.
There are times where a commercial does all of the talking for us. This is one of those amazing times. Honestly, what more can we say about Tony Siragusa pitching "shields" and "guards" for men that evidently drip or leak all over their pants?
"Leak a little? Guard your manhood." That's gold.
You can also chalk this one up as one of those commercials that tries way too hard to be manly. We're talking about adult diapers here, more or less. No matter how hard you try, it's not going to come off as a manly topic regardless of how many football players and neon signs you use in your ad. For additional humor, stroll around the Depend site where Tony helps you "reclaim your bathroom" before "gearing up" for to combat leaks.
By now, you've probably seen Kmart's "Ship my pants" commercial that still has the online world buzzing. The ad apparently even caught the attention of other companies, including Charmin. If you follow both Kmart and Charmin on Twitter (can't say we know anyone who does) you might have seen their recent exchange where both companies played off the ship my pants concept.
In an unexpected partnership, Google Chrome has teamed up with Family Guy in a new commercial which shows that while Chrome can't prevent you from being interrupted, it can help you pick up where you left off by displaying your content across Google's devices.
Google chose a rather memorable scene from Family Guy where Stewie tries repeatedly to get Lois' attention. The clip does a fine job showing just how annoying it can be when you're interrupted, but thanks to Google Chrome, you won't have an issue resuming whatever it was that you were doing once the annoying distraction is taken care of.
Family Guy is one of those shows where you either love it or hate it. There's rarely any ground in the middle. Chrome is following the lead set by Wheat Thins, hoping the segment that loves Family Guy represents a chunk of their target market and outweighs the group that hates it.
9:30pm: It's been a long week here in Boston. What's even the right word for a week of tragic events, all spread out over three cities? If Don Draper were around, he would have figured out the right label for the week's events, and then created a great commercial to promote The One Fund Boston, the unified charitiable fund to help the victims of the Boston Marathon tragedy. Please fulfill Don's wishes and donate today. Visit The One Fund Boston's website at http://onefundboston.org, and then tell your friends to do the same.
Now, back to Mad Men. Don was lost at the end of Episode 3. He can't get anyone to buy into his ad campaign ideas. His wife is withdrawing emotionally from him after her miscarriage. Even his mistress can't be bought, either by money or by his vaguely threatening pick-up lines. Don is losing control, and he might take SCDP down with him.
Nike Golf came out with a new trick shot ad this week featuring Rory McIlroy and other professional golfers. The ad focuses on the RZN golf ball with McIlroy and his friends doing trick shots and kicking it around like a soccer ball.
If you're thinking you've seen something similar to this before, you have! Tiger Woods starred in one of Nike's most famous commercials doing various tricks with a golf club and ball. You can compare the two with Tiger's below, there's something strangely addicting about the theme too...
After watching both of the ads, I'm going to have to give the edge to Tiger Woods and the original. While it's nice for Nike to golfers like Paul Casey, Nick Watney and others who don't usually get commercial airtime, it's just not the same. The trick shot commercial is Tiger's most famous ad - how can it be replicated? (A better trick for Nike might be to have Rory McIlroy win a tournament with their equipment.)
Philips Norelco is receiving plenty of attention - both positive and negative - over their new ad campaign where men claim they'd sleep with themselves (awkward sentence of the year) after grooming with a Norelco. In the ads, hairy men are using their Philips Norelco to groom and style their beards, chest hair and even hair that's south of the border. As they style, the men list different things they'd do with themselves, including dates, wine and even a certain word that starts with an F and ends with a K.
Facebook Home had a pretty successful debut in the world of advertising thanks to an interesting ad where Home livens up a dull flight. Unfortunately, their next effort titled "Dinner" is one we have an issue with.
A large family sits around a table eating. As expected, an older relative is telling story after story, boring the younger relatives in attendance. Cue Facebook Home. The girl surfs Facebook on her phone, entertaining herself while her aunt/grandma/whatever continues to rattle on.
In theory, this concept is perfectly acceptable. Facebook livens up (we use that term loosely) a boring moment in your life. The issue here is that this is everything that's wrong with the Facebook generation.