Kmart's Layaway Demon

Written by David Rogers on .

Recently we pointed out that Target was already running ads for Christmas. As if that wasn't shocking enough, Kmart did one better, using a demon to promote their layaway deals for the Holidays. OK, that might be a bit harsh on the woman in the spot but the slow motion effect doesn't do her any favors. 

On second thought, this might be the perfect commercial to release for Halloween. Total nightmare fuel. 

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Is this the best "Don't Text and Drive" commercial?

Written by David Rogers on .

Texting while driving is a serious risk. Don't believe us? We'll give you a second to go look up some of the statistics on what texting at the wheel can do. Back? On we go. Most commercials that have aired involving the topic of texting and driving have usually taken a grim approach to the subject. It can feel uncomfortable and even a bit forced. While it's emotionally charged we're not convinced it's the best way to deliver the message.

The following ad from The Quebec Automobile Insurance Corporation might have figured out the best way to demonstrate how ridiculous texting at the wheel is. 

Simple. Effective. Creative. This ad shows just how silly it is that current generations "send messages" at the wheel. Sure, the whole concept is a bit out there - no one would lug a typewriter into their car, would they? - but it does a great job of driving the point home. 

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Top 10 Allstate Mayhem commercials

Written by Reva Friedel on .

There are few ad campaigns I can think of that are as popular and have gone as viral as the Allstate Mayhem commercials.  They take the unexpected and make it hilarious while still making a valid point.  Because, let’s face it:  insurance is boring.  No one cares about it until they need it.  The Mayhem commercials are brilliant because they focus on things we might not think of, going beyond your average fender bender or break-in.  We decided to post our favorite 10 Mayhem commercials that do the best to drive home their point.

10.  Raccoon

You know the drill – somehow a wild animal stealthily enters your house and wreaks havoc.  I haven’t had personal experience with this, but I DO know that renter’s and home owner’s insurance is a MUST.

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Furby makes a comeback for 2012

Written by David Rogers on .

Raise your hand if you thought we'd be talking about Furbies again in 2012. Put your hand down, you're obviously lying. Hasbro is rebooting the iconic toy that was the toy of the late '90s, putting a modern spin on an old favorite. 

The 2012 version of the Furby has LCD eyes and will even come with its own app that you can use to feed your pet or even use to translate the "Furbish" your pet speaks. It's fascinating to see Hasbro try to recapture the magic of the Furby from the late '90s, but we doubt the new models will have even a fraction of the success of their older, less advanced brothers. 

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Arby's Canada puts us to sleep

Written by David Rogers on .

It's fascinating to see how a company markets itself in different countries. In the United States, Arby's is currently deploying ads that directly attack their competition. In Canada, Arby's is moving at a much slower, boring pace. 

Want that minute and a half of your life back? We do too. Arby's takes a concept we've all seen before - a crazy person can't believe something as simple as a cheap sandwich exists - and somehow turns it into one of the most boring online commercials we've ever watched. We kept waiting for something to pop out or happen on screen but instead we're left with an ad that's not even suitable for radio. The entire point of the ad could have been made in 15 seconds. 

Step your game up, Arby's Canada. Sleeping viewers won't be buying many sandwiches. 

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Tip Jar: AutoYes ads redefine awful local advertising

Written by David Rogers on .

Local ads deserve their own category in the world of advertising. With small budgets, if there's a budget at all, local companies are forced to come up with unique, appealing ads that can somehow break through the clutter of national advertising. The end result is usually a giant fail for our amusement. These AutoYes ads seen in Baton Rouge, LA were sent to us from CamilleBTurner on Twitter and they do a great job of showing just how uncomfortable local ads can be and reminds us why a clown probably isn't the best choice of mascot. 

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Snickers and the Horseless Headsman

Written by David Rogers on .

Snickers struck gold when they deployed the slogan "You're not you when you're hungry" back in 2010. They've capitalized on its success by creating ads for nearly every situation, using familiar faces such as Joe Pesci, Roseanne and Richard Lewis. Now they bring that iconic slogan to Halloween, showing what can happen when your hunger causes you to misinterpret a classic costume. 

In all honesty, a walking head of that size that can talk is more frightening (and impressive) than any headless horseman costume - especially a head that looks somewhat like Doc Brown from Back to the Future. Congrats, Snickers. You've done what many companies have failed to do and managed to keep an amusing slogan comical despite heavy use. 

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Nestle sends a Kit Kat to space

Written by David Rogers on .

Space is the new hot topic in advertising thanks to Red Bull's incredible stunt where Felix Baumgartner performed a supersonic freefall from roughly 128,000 feet. Nestle quickly jumped on the concept and launched a Kit Kat bar into space. The end result was some neat footage but we think the spot actually reflects pretty poorly on the brand. 

We've seen this ad before. Before Red Bull had a man fall from space, a truly incredible event, we saw numerous companies launch products into space with balloons. Natty Light sent a beer can into space back in 2011. Toshiba sent a chair into space in 2009. The idea of launching Item X into space simply isn't original. Red Bull took the concept and added their own unique and exciting spin on it. Meanwhile, Nestle simply copied an old formula and made an ad around it on the heels of a successful event. Find your own creativity, Nestle. 

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