A Spanish organization, Aid to Children and Adolescents at Risk (or ANAR), has created a very innovative way to help abused children.

The ad tries to prevent child abuse regardless of who sees it, but an adult will see a different message than a child. The idea is that even if a child is with his or her abuser, they know who to call for help. 

May 12, 5:52pm: Wow, can you believe what Peggy did? I would find it plausible, but then again, I would find anything plausible, since I haven't watched Mad Men Episode 606 yet. I have heard rumors, though, of another loss in character continuity. Characters can evolve, but not like Peggy's apparently done. Writers these days...

Anyway, I had to take the weekend of May 5 off for a post-wedding minimoon. To prepare for Episode 607 tonight, I'm running through the On Demand version of Mad Men Episode 606 from May 5. This version conveniently has few commercials (though that might run counter to the raison d'etre of our parent blog). Perhaps the entire thing is a big commercial for Banana Republic ties. I now have several following the minimoon. When you write a Mad Men live blog, people have a narrow perspective on your taste in ties. Pun.

Coke Zero Canada has released an epic short film detailing the triumph of Kevin Wheeler, a hockey player looking to have his one shining moment. Wheeler, an amateur hockey player, is played by Edmonton Oilers forward Jordan Eberle. 

The saga details the true story of Eberle...er, Wheeler, forgetting his gear before a big game. Hours away, Wheeler calls on a neighbor to pick up his gear for him and meet him halfway between the rink and his house. Coke Zero calls this "Moment Zero", or the moment that makes a great triumph possible. After a brief encounter with the police, played by Jay Onrait and Dan O'Toole, Wheeler makes his game and turns the tide by lighting the lamp. 

Have you ever tried Wodka Vodka? No? Neither have we. Despite the fact we've never tried their product, we can't resist discussing their marketing campaign which reached a whole new level with this sign seen in Chicago Lake Liquors, located in Minneapolis, Minnesota (We know, it confused us too). The photo of this sign attracted plenty of eyes on Reddit and we couldn't resist weighing in on it. 

Wodka Vodka: Escort Quality, Hooker Pricing. 

This bit of in-store signage is just another extension of a marketing campaign that Wodka has been using for quite some time now. It's a fairly direct message: ____ Quality. ____ Pricing. The first blank should be a lavish or expensive item or idea while the second blank should be something commonly thought of as cheap. It's simple, but it works. It spices up the usual "our product is just as good as pricier options" without being boring about it. Can it be offensive? Maybe, but it certainly generates buzz. 

Brace yourself - the marketing campaign for the newest installment of the Call of Duty series has officially started. The new title, simply labeled Call of Duty: Ghosts, isn't scheduled to be released until November. Despite that date sitting roughly six months away, the marketing machine fueled by Activision and Infinity Ward is already up and running.

The video above is classified as a teaser trailer. So far it has only appeared online, but it's a safe bet that you might see similar version on TV in the near future. It hints that the game will follow the Ghosts, a military unit that is probably pretty similar to any special operations unit. That's it. That's all of the information you can derive from this minute and a half video. 

Obviously, the folks over at Infinity Ward and Activision don't want to give too much away. The secrecy only builds anticipation and typically it leads to some seriously ridiculous sales numbers. Still, we have to question the most obvious problem here and that's with the concept and game itself. 

UPDATE: Mountain Dew appears to be trying to hide all traces of this ad, pulling it and filing copyright claims against people that have uploaded it on YouTube. We'll try to keep it up as long as we can. 

What are you doing, Mountain Dew? What happened to the days of meatheads doing ridiculous stunts, showing off how extreme they are? The series of commercials with "Felicia the Goat" are so, so stupid. Not a single good idea in the bunch. To make matters worse, the company decided to create this spot where a white woman that's been beaten and battered tries to pick out her assailant from a police lineup. All of the potential criminals are African American. Worse, they are all massive and ridiculous stereotypes.

For some reason the goat also fulfills many social stereotypes. The goat's "gangster" way of talking left us cringing. "Better not snitch on a playa. Snitches get stitches, fool." This is seriously uncomfortable to watch, not only because of its clear racist overtones, but because it's so incredibly not funny. 

The company has pulled the commercial above after receiving complaints that this spot was racist. Gee, I wonder where anyone would have gotten that idea from.

(H/T Your Black World)

Patrick Willis isn't happy with you. When you were asked what you'd like your "upgraded experience" to be from Visa Signature, he noticed you didn't mention anything about strength training with Patrick Willis. Be warned - Willis might come knocking at your door, asking why you made such a decision. 

In an effort to promote their close relationship with card holders, Visa Signature brought in Willis to demonstrate that the company wants to hear what you'd like as an upgraded experience from the credit card. The concept plays off the card's slogan, "Your Idea of what a card should be."

Willis performs well in this spot. He sounds so dejected when he speaks to the man that would prefer car service over strength conditioning. Poor Willis. We're sure some 49ers fan out there would love some for their experience to be bonding with you over some weights. 

Häagen-Dazs apparently makes gelato now and it's apparently the company's "Italian masterpiece." I haven't tried the gelato yet, but the commercial they made is a crime against humanity. So many things wrong:

The cheesy background music. Are we watching an opera, or a commercial?

The angry girlfriend breaking things. Also the angry, barefoot, cooking in the kitchen when her man gets home girlfriend who is breaking things.