Chevrolet wisely canceled a "Silverado Strong" promotion they had planned for Busch Stadium during Game 5 of the World Series. Chevy planned for Ozzie Smith to make a few comments about Chevy before the third inning and fans would hold up placards spelling out "Silverado Strong."
However, negative feedback through social media led to Chevy scrapping the promotion before it took place.
Good decision, Chevy. Though the company has run with the term "Strong" to describe the Silverado for the bulk of this year, in a sports context this promotion looks a bit too similar to the "Boston Strong" saying used by those in Boston after the marathon bombing.no comments