Nintendo is ramping up their marketing campaign for the 3DS and their approach might surprise you. Instead of targeting gamers, Nintendo is trying to target non-gamers in two spots that feature Gabby Douglass and Dianna Agron. By tackling non-gamers, Nintendo is seemingly trying to tackle the market that's currently pursuing iPads, Kindles and other tablet devices - an extremely difficult demographic to corner. Will it pay off?
I am an iPhone user. I have tried the Android phones and had nothing but bad luck. I love my iPhone and have had zero problems with it in the last year*. With that being said, I love a good ribbing about how attached to my iPhone I am. For instance, the new Samsung Galaxy S III commercial that poked fun of iPhone users waiting in line was hysterically well put together. But sometimes companies miss the mark.
In their latest ad Google is asking - practically begging - Android users to try out Google+ on their mobile devices. Google+, otherwise known as the Google experiment that still hasn't gotten off the ground, brings some cool features to the Android. Will it be enough to make Google+ relevant? Probably not.
If you're at a picnic and want to capture some memories, Google+ and Android can help. All of your friends' photos will now appear in one place. A cool idea, in theory, aside from the fact none of my friends are on Google+. Also, there's bound to be that one guy (usually me) that posts candid, random photos simply to add some humor to the stream.
Your friends can connect from wherever they are. Like Jamie Le in the ad above that couldn't make the picnic because she...had to sit in a coffee shop of some sort. Geez, thanks for bailing Jamie. I suppose she didn't want to sit on a blanket while all of her friends were glued to their phones, trying to upload photos. Whatever happened to actually enjoying the moment instead of trying to capture it virtually?
The Google+ hangout is also seen but there isn't a major difference (in the ad at least) between it and Apple's Face Time. Google does a lot of things right but it'll need more than just this ad if it ever hopes to make Google+ a force in the industry.
This new commercial for Virgin Australia confuses me. Why do they waste 60 seconds by having random airplane parts flying through the air to come together and create a plane? I mean, other than the fact that they are being lazy, does it give anyone else negative connotations to see pieces of an airplane flying through the air???
When promoting an airline, I would think you'd want to go another route. Yes it takes more than just parts to make a perfect airline, or whatever, but instead of focusing on the parts, focus on the people, if that's the message you want to get across! How hard is this?
Yesterday, we posted the new commercial for Domino's in which they accused Pizza Hut of using frozen dough on their pan pizzas. They talked about how theirs were fresher and made daily, never frozen. The ad agency CP+B was behind the pizza bashing ad spot.
Gus Johnson brings an unparalleled level of excitement to the games he covers. At times, he seems to explode with said excitement as he gives enthusiastic play-by-play. In the latest commercial from Fox Sports, Johnson explodes - literally - while a bomb squad tries to defuse him.
We're not sure if Fox is implying Johnson is some sort of robot or just a bomb filled with pink goo. It's also a bit unnerving watching a group with assault rifles traverse the stadium concourse. A few other questions persist. Do they rebuild Johnson each week? If they know it happens every Saturday, why not position the bomb squad a little closer?
Regardless, it's nice to see Johnson get some well deserved credit for the job he does. Few broadcasters are able to capture the excitement of a moment as well as he can.
A big thanks to Garth Shanklin on Twitter for helping us track down this ad.
Rivalry is what keeps sports alive. It is also what makes or breaks a business. In this case, we are talking Domino's vs. Pizza Hut. This rivalry is 15+ years old and it continues to impress me. Although neither company calls the other out by name, they make sure you are well aware of who they are talking about by the of their 30 seconds.
Domino's latest thrown punch landed on the topic of the wildly popular pan pizza that Pizza Hut is famous for. Domino's points out that there is a "dirty little secret" in the pizza game and that it is most pan pizza dough is frozen.
Frozen dough might be new to some people but really, is anyone going to care? I surely won't think twice about getting a Pizza Hut Pan Pizza over the new Domino's pan pizza. You know why? Because I have had Pizza Hut numerous times in the last 28 years and I have never been disappointed. They could have said that Pizza Hut cooks their pan pizza in an old truck tire and I would still get it.
People know how good Pizza Hut pizza is, this ad won't change that. The only thing this ad does is make Patrick Doyle look like he is desperate.
We have all seen a Smart car on the road. They are that little go-kart thing that almost gets caught under our bumpers. Personally, I think they are ugly and dangerous. Ugly because...well...look at them and dangerous because they are really small and if you are in a mid-size SUV or larger, they are harder to see in your blind spot.
I will give credit where credit is due and say that Smart has made leaps and bounds in the safety department. Unfortunately, their budget must have been tapped out when it came time for the advertising aspect. What ever happened to a good old fashion crash test dummies into a cement wall commercial? Instead we are treated to a full size SUV sitting on top of the frame for a Smart car. It is supposed to show that the frame is able to withstand three and a half tons. What it shows, to me, is that when these SUV's come barreling down the road and a Smart car is in the way, they can just accelerate and go right over the car.
The frame is a great thing...now it just needs to be put in cars that people want.
Poor Jack. Aside from the fact his head probably stretches out all of his shirts, his wife is quite the piece of work. In Jack in the Box's spot for their waffle breakfast sandwich, Jack competes in a game of Scrabble against his wife. Jack plays "Swavory", a word he invented to describe his sweet yet savory maple waffle sandwich, earning some major points thanks to a triple word score. His wife retaliates with "Nonookie", or in other words, Jack isn't getting any tonight.
Our condolences, Jack. If your wife is that sore of a loser (and if we're honest, kind of a b****) when playing a friendly game of Scrabble, we can only imagine the nightmare she is on a daily basis. Who even uses the term "Nookie" these days? Let's hope those waffle sandwiches are a bit sweeter than your relationship.
I'll start off by saying that I'm not a fan of McDonald's. I haven't eaten their food in years and I doubt I will unless I'm looking to feel disgusting and loaded with grease for the next several hours. That being said, their ad promoting the improved Extra Value Menu doesn't make any sense. A group of friends are enjoying lunch in a bike shop when the main character discretely hides the fact he had to move back in with his parents. Well played, chap.
Stop a minute and consider what's wrong with this picture. They're in a bike shop. Why on Earth are they eating in a bike shop? I'm not sure where this commercial is supposed to be set but around here there aren't tables and chairs within any bike shops - and no one would ever bring their lunch there. The completely bizarre setting distracts from whatever message McDonald's is pushing. Nothing says a delicious lunch like eating next to some greasy bike parts.
Enjoy the irony of greasy food being consumed in a greasy bike shop. Perfect symbolism.