Articles

Chevrolet Uses Mimes to Sell New Spark

Written by Dan DiLoreto on .

Importing our Export.

Is that because the Chevrolet Spark is manufactured at GM Korea?  Is the reason behind the silent movie style commercial/mimes because this is Chervrolet's version of the Italian Fiat?  I don't know.  You know why I don't know? There are no words.

The other problem I have with this commercial is that it tells nothing of the features on the new Spark.  The only thing we learn from the spot is that it has the OnStar RemoteLink.  With this, you can download an app to your smart phone that allows you to see your fuel level, unlock your doors, start your car, get vehicle diagnostics and contact an OnStar Advisor from anywhere.

The details of the car, however, are not disclosed.  Probably because it's a two-door spec with bicycle tires and a 1.2 liter engine that can barely go the speed limit on the freeway...but what do I know!?

 

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Obama Big Bird ad is unbelievably real

Written by David Rogers on .

We've tried to avoid discussing political ads on this site for the pure reason that most ads fail to break new ground. They're tired, rehashed ideas that are perfect to nap to. Such has been the case in the battle between Obama and Romney - until today. Fresh off Romney's comments that he would eliminate funding for PBS, killing off Big Bird, Obama's campaign struck in a comical way in an ad that looks like it's straight out of Saturday Night Live. 

UPDATE: Sesame Workshop has requested that the ad be removed, citing that they do not endorse candidates. 

Honestly, this might be the most enjoyable political ad I've ever sat through. 

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NFL on Fox beats CBS in the entertainment department

Written by Matt Yoder on .

Since 1998, Fox and CBS have been the main broadcast networks for the NFL.  Fox initially won NFC rights from CBS in 1994 and CBS re-entered the game when they took AFC rights away from NBC four years later.  In that decade plus since, both networks have carved an identity with NFL fans.  But in that time, Fox has been much more effective at connecting with NFL fans through humor and entertainment.

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Southern Comfort wants you to be like this large oily man

Written by David Rogers on .

The world of alcohol advertising is a fascinating one. It's always intriguing to see what different liqueur companies do to get you to buy their product over the other similar options on the market. Where Dos Equis (XX) has a lock on the cool, suave "Most Interesting Man in the World", Southern Comfort elects to bring you a large, oily man that lives by the motto of "Whatever's Comfortable". 

Want to see more of the oily man in Spandex? Of course you do. Here's a longer take of him walking down the beach. 

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Fathead's Verlander spot is beyond stupid

Written by David Rogers on .

Oh no! Our friend is choking! Hey, giant sticker on the wall - can you help while we just stand around? 

The MLB playoffs have forced this ad down our throats at nearly every commercial break. Even after the first viewing it was impossible to ignore the cheesiness and pure stupidity of this commercial. A sticker saves you from choking. The very same sticker makes one of the lamest jokes we've ever heard. The guy choking had an entire wing in his mouth, bone included - who does that? 

We assume Verlander - well, sticker version of Verlander - forgot about the times he has choked, like say his performance in the 2006 World Series against St. Louis. 

 

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Luvs promotes breastfeeding in public

Written by David Rogers on .

Breastfeeding in public is a pretty controversial topic. Some folks don't see an issue while others find the act uncomfortable and inappropriate in a public setting. In a surprising - and risky - ad from Luvs, the diaper company throws their opinion into the ring supporting mothers that choose to let it all hang out in public. 

Frankly, we're not sure why Luvs is choosing to take a stance on breastfeeding in public in their latest spot. They easily could have succeeded in pushing their idea that second time mothers know better in a less risky manner. Consider this a situation where the ends probably won't justify the means. 

Does this ad really make mothers want to buy Luvs products? We're doubters. We'll admit we're not the target market Luvs is after but we're not convinced this ad will actually push product though it might generate some buzz.  

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StubHub's creepy Ticket Oak

Written by David Rogers on .

Tickets don't grow on trees. Well, in StubHub's world they do and the trees that grow them are pure nightmare fuel. Sure, you can get tickets to the next big game but you'll have to put up with a tree we feel might be a few acorns short, if you catch our drift, hanging out in your backyard. Was it really necessary to give him a lazy eye and an odd speech pattern? We can only imagine how annoying this Ticket Oak would be on the 360+ days you don't need to buy tickets and how he'd continually interrupt your backyard activities by making odd comments and hitting on your neighbors. No thanks, StubHub. This is one tree we'd chop. 

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Facebook Rolls Out New Ad Campaign

Written by Dan DiLoreto on .

Everyone knows someone who "hates" Facebook.  Whether it is on Twitter or someone you actually know in real life, everyone has that person that has to be anti-Facebook.  Most of the time, that person also has an active Facebook profile but continues to bash it.  I could name names of popular Twitter users who do nothing but bitch and moan about Facebook yet depend on it to spread their content, but I won't.  I'll be the bigger blogger.

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Awful Classics: Phil Hartman's strange CD-i commercials

Written by David Rogers on .

Phil Hartman speaking in monotone? Check. Phil Hartman dressed in drag not once but twice within five seconds? Check. Outdated technology that crashed and burned before ever lifting off the ground? Check, check and check. 

The CD-i was an odd CD-ROM, video game, computer hybrid. The idea was to give customers a more interactive CD player without the actual cost of having a full computer. The system most closely resembled a video game console but that's if we're being kind and loose with labels. The CD-i was a disaster, often described as being one of the worst gaming consoles ever produced. At the very least, CD-i gave us some memorable and somewhat disturbing commercials for what turned out to be one of the biggest technological failures in recent memory. 

In case one wasn't enough ...

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Wonderful Pistachios needs a new idea

Written by David Rogers on .

The marketing strategy deployed by Wonderful Pistachios was originally a clever, entertaining ploy. The concept of showing how different celebrities / icons crack their pistachios was an opportunity to make the rather boring idea of eating pistachios into humorous jabs at pop culture. For a while, it worked. Now as the cycle continues with little change, the concept is beyond played out. 

We enjoyed the spots using the Winklevoss (Winklevii) twins and the one with Keyboard Cat, but the recent wave of spots feel more forced, more annoying and worst of all, less entertaining. The idea of seeing how people open their pistachios has lost its spark and originality. It's time for a new idea, Wonderful Pistachios.

The worst offenders can be seen below. 

The Village People - Nothing says nuts like the Village People. 

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