It's that time of the year again. The latest Call of Duty title is set to drop in November on both current and next generation consoles and the video game world is buzzing. As always, the newest edition in the enormously successful series comes with plenty of hype and huge expectations. One expectation is that an entertaining, creative ad campaign will proceed the game's launch.
In their latest, Call of Duty: Ghosts tries to warn you that Call of Duty season is coming. They do this by showing average individuals explaining their in-game conquests with the joy you might expect from a child. No explosions. No big surprises. No celebrities. Does it work?