Mysterious Daft Punk ad airs during Saturday Night Live

Written by David Rogers on .

Did you watch Saturday Night Live yesterday, March 3rd? No? Me neither. In all honesty, I have no idea who was on the show or whether or not it was worth watching in the first place. What I do know is that the world is buzzing over a mysterious Daft Punk commercial which aired during SNL. 

The extremely brief 15-second commercial shows a Daft Punk logo set to what most people believe is new music from the electronic music duo. 

This is advertising done right. Simple and subtle, yet noticeable enough to overshadow the program it appears in and get the world talking. Well played. 

(H/T Pitchfork)

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Playtex: A clean beaver always finds more wood

Written by David Rogers on .

Playtex has a new print ad that caught our attention. It's also safe to say that's the first time any man has written that sentence without immediately bursting into laughter. The ad which appeared in the March 2013 edition of Glamour magazine, promoted Playtex's "Fresh + Sexy" wipes which ... keep your beaver clean, for lack of a better description.

The ad mentions that their new product will "get you ready for whatever comes next." My, how promiscuous. 

So there you have it, ladies. If you're hoping to find more wood, listen to this beaver's advice...I guess.

UPDATE:

RonnieD312 on Twitter brought to our attention that Playtex also has several ads geared towards men, which you can see below. So much innuendo, so little time.

(H/T CaityKauffman)

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Shaq is pushing Gold Bond Ultimate

Written by Reva Friedel on .

Because how often do you get to see Shaq rubbing lotion on himself? I really think if you asked him what he was doing, he'd say, "moisturizing perfection." Right - so perfect that they decided to use a different body for the chest shot. I'm not even sure what to do with this one - it's just...bizarre.

It's also worth noting that even lotion ads are using the "you're not a man unless you use this" approach that has now consumed the advertising world. Right - because using lotion is just such a manly activity.

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Creative Game of Thrones ad takes over the New York Times

Written by David Rogers on .

If you picked up a copy of the New York Times on Feb. 25th, you might have noticed an extremely clever print ad courtesy of Game of Thrones. 

An ominous shadow of a dragon stretches across two pages of the New York Times promoting the new season of Game of Thrones. Unfortunately, the shadow spans two pages of fake print and stories, not actual articles. Still, the effect is pretty powerful and pretty creative. It takes a lot to get us to talk about a print ad in a newspaper, but Game of Thrones was able to pull it off with this imaginative shadow. 

(H/T AdWeek)

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French Nestle commercial bizarrely uses an android to sell chocolate

Written by David Rogers on .

This Nestle Grand Chocolat ad from France features an android indulging on some chocolate. The eating of such a delicacy appears to inspire emotion and thought for the android, proving just how rich and delightful the product is. 

At least, that's what we think is going on here. Honestly, this commercial might have spent a bit too much time trying to be artsy and too little time thinking up a concept that actually makes sense. It is beautifully shot, but viewers are left confused, wondering what exactly they just watched. We won't even begin to dissect why the android consuming food is puzzling and illogical (won't that chocolate ruin some circuits?).

It's nice to see a different style of candy commercial, but this one is perhaps a bit misguided and trying a bit too hard. 

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Is the GEICO Paul Revere commercial hiding a racist message?

Written by David Rogers on .

Get your tinfoil hat on, it's time for a conspiracy theory. Take a listen to the GEICO Paul Revere commercial above and pay close attention. Around the 0:16 mark, Revere turns around to return to his game of charades after warning that the British are coming. His friends (or family, we're not sure) make their guesses as Revere dances an awkward jig. 

If you heard "Blacks, Monkey, Baboon", you're not alone. Add in the context of Revere dancing, and you've got people questioning what the dialogue in the ad is all about. The YouTube comments for the commercial are loaded with people discussing what's really being said. 

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Doggie Doo - The game where you feed a dog until he poops

Written by David Rogers on .

The Doggie Doo commercial above was exposed to me for the first time while I was watching a rerun of Animaniacs this weekend. The Hub, a channel that shows programming mostly geared for children (and for adults that love Animaniacs), offers a glimpse into the life of children growing up in the 2010's. 

Hey kids! Want to play a fun game? Let's feed this fake dog and wait until he poops! 

Amazingly, the commercial came out in 2011, meaning this odd pooping thing has been in stores for at least a couple of years. Honestly, what a bizarre concept for a toy. The company that makes it, Goliath Games, must be aware of that fact as they disabled the comments on their YouTube page. I can only imagine what literary gems the YouTube community would have placed on this video. 

Are toys these days really this disturbing, uncreative and bizarre? Whatever happened to classic ideas and toys like Don't Wake Daddy, Bop It and everyone's favorite, Crossfire?

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Under Armour's Bryce Harper commercial is pretty stereotypical

Written by David Rogers on .

Under Armour is rolling out their "I WILL" campaign featuring Bryce Harper. The ad, one that begins with a quote from Harper himself, depicts the young star of the Washington Nationals doing exactly what you'd expect in an Under Armour commercial - training and working out. 

Slow motion, weights and music that's designed to pump you up. Not only is that a description of the Bryce Harper Under Armour commercial you see above, but it also describes nearly every athletic apparel commercial we've seen in recent memory. Aside from some fancy neon lighting, Harper's commercial is what we've grown accustomed to. It's the stereotypical sports advertisement.  

It's unfortunate as Harper's personality - both on and off the field - could result in a memorable, unique commercial if given the opportunity. Instead, it's just more of the same. 

(H/T Washington Post)

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