Treyarch and Activision have gone to some extreme lengths in terms of marketing their games. When they were promoting the most recent Call of Duty game, Black Ops 2, the company went out and secured Robert Downey Jr. and various online celebrities.
Now the company has released an ad promoting their first downloadable content for Black Ops 2. The download includes new game modes, maps and even a new weapon.
However, unlike previous Call of Duty commercials that focused primarily on guns and explosions, this one gets innovative by creating "The Replacer", a man that will do your dirty work (or boring work) for you so you can play more Call of Duty. Don't want to be with your wife in the delivery room? Desperate to escape a conversation with Nana? Call "The Replacer" and get back to gaming.