Oreo, Buffalo Wild Wings and others capitalize on Super Bowl power outage
The power outage at this year's Super Bowl had the world buzzing. Viewers shared their reactions and jokes through social media, turning the outage into a rather fun sideshow. Several companies - Oreo, Walgreens, Audi and Buffalo Wild Wings - made the most of the power outage, cashing in on the rather odd event to do a bit of marketing.
Power outage? Don't worry. You can still dunk your Oreos in the dark.
Power out? No problem. twitter.com/Oreo/status/29…
— Oreo Cookie (@Oreo) February 4, 2013
The power outage seemed like something straight out of a Buffalo Wild Wings commercial. In fact...
We just really don't want football season to end. Can you blame us?
— Buffalo Wild Wings (@BWWings) February 4, 2013
Don't be surprised if BWW turns the very real power outage into a commercial in the near future.
Walgreens had a couple comments...
We do carry candles. #SuperBowl
— Walgreens (@Walgreens) February 4, 2013
and...
...we also sell lights. #SuperBowl
— Walgreens (@Walgreens) February 4, 2013
Finally, Audi had something to say about the Mercedes-Benz Superdome losing power.
Sending some LEDs to the @mbusa Superdome right now...
— Audi (@Audi) February 4, 2013
Did you see any other companies capitalizing on the power outage? Tell us about it in the comments below.
Related: Best and Worst commercials from Super Bowl 47.
This tweet by Tide had 1,348 ReTweets: "We can't get your #blackout, but we can get your stains out. #SuperBowl #TidePowerpic.twitter.com/JpQBRvjf"
Volkswagon tweteed links to its "Don't Worry" ad.
