Wear H&M underwear, look like David Beckham

Written by Reva Friedel on .

Following in Calvin Klein's footsteps, H&M is jumping on the "sell underwear by showing unattainable bodies" bandwagon.

In a commercial directed by Guy Ritchie, David Beckham is filmed for about a minute and a half doing nothing but running/jumping/swimming in his underwear.

Yes, the man has a nice body and I guess it says something for the underwear than it can allow such movement. Otherwise, this is just a showcase of Beckham's physical beauty and strength. But hey, if it sells underwear, more power to H&M.

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