It might be hard to believe, but Taco Bell was once branded "The Fresh Food Place." Seen in this commercial from back in 1979, Taco Bell took on a position that's not only currently held by Subway, but one that's pretty comical some 34 years later.
Best of all, check out the outfits the Taco Bell cashiers are wearing. There's not enough time in the day to figure out what color(s) those uniforms are. This commercial earns some bonus points for the hilarious "gasoline rationing imminent" news clip that snuck into the end of the clip.
As we've said in other Awful Classic posts, they certainly don't make 'em like they used to. In this case, that might be a good thing.