We haven't discussed Progressive commercials very much here at Awful Advertisements. Why? It's mostly due to the fact we feel companies such as Progressive and GEICO are almost too easy of a target. If we dedicated the time to them that they deserve, we'd have to open an entirely new site.
With that out of the way, we couldn't resist commenting on the "Let's Get Ready to Bundle" atrocity that's consuming televisions across the nation.
Bundling insurance policies isn't a new concept. In fact, if you own any kind of insurance, you're probably well aware that you can bundle auto with home if you so desire. That's the first thing that's wrong with this Progressive ad - it's preaching common knowledge as if it's some sort of special, new discovery. It's not progressive, it's common.
On to the more obvious issues. We get it. The "Let's Get Ready to Rumble" guy (Michael Buffer) said bundle instead of rumble. How clever. Now, was it really necessary to have him scream for roughly 13 seconds, driving any prospective customers to the brink of insanity? This commercial usually airs first at a commercial break, barely giving you the opportunity to mute your television since you were just enjoying programming that you actually wanted to hear.
At the very least, we appreciate that Progressive appears to have played by the new FCC rules which state your commercial can't be louder than the actual programming, but that doesn't get them off the hook for a commercial focused around yelling.
It's not only that car insurance commercials are so bad, in some cases REALLY bad, it's the frequency of play. Once per commercial break is bad enough but now we get them sandwiched on either side of some other inane spot, or worse, played back to back. I'm sure I'm not alone in my opinion that these spots have no artistic value whatsoever, are not informative and in fact only serve to p*ss us off, driving us away from the product...no pun intended rather than to it.
To any broadcasters and agents even thinking of putting this piece of grbage on you startion. I guarantee I switch the channel anytime I even see anything "Progressive" now, because of this obnoxious piece of crap.
iTunes has been infected with incredibly annoying Progressive ads and I have grown tired of changing channels. I am now thinking about subscribing to a station to avoid the ads, which was probably iTunes' intent with allowing the annoying ads in the first place - they get paid by Progressive to drive people to pay for their stations. iTunes continues to deteriorate and In the least I'll never purchase Progressive insurance in my lifetime.
I don't care what ANY of you say. This commercial is absolutely hilarious and I have listened to it more then 50 times on repeat! It makes me laugh hahaha!
Is Progressive Insurance as bad as their awfuln commercials?!!! The one of the man screaming wins the prize for the worst commercial ever made, bar none!
This is by far the most annoying, most OBNOXIOUS commercial I've EVER seen in my life. I absolutely hate it. I mute the TV every time it comes on!!
I finally went to their website and sent them a message about the Bundle Abomination this morning,,maybe if more of us barrage comapnies with complaints like they do us with their commercials they might tone 'em down some(yeah I doubt it too).
Thank you for your email about our advertising.
We make every effort to deliver a positive message that will appeal to all our customers. I'm sorry to hear that for you, we missed the mark. We take your feedback seriously, and I've already passed it on to our advertising department.
Sincerely, XXXXXXX Progressive Internet Representative --- Original Message --- From: XXXXXXXXXXXXXX Received: 5/2/13 4:32:21 AM EDT To:XXXXXXXXXXXXXXX Subject: Customer Feedback ====================== GENERAL MESSAGE CONTENT=============== Message: Please for the love of God and all things Holy take that awful awful awful "Ready to Bundle" commercial off the air. It is a assault on on anyone with(or I guess even without) a decent sound system. Plus,,,we all know you can bundle insurance policy items. Thanks for your time and listening to a small issue. Stephen
I agree with Ellencam,,,when this comes on my wife and I both grab for the mute button.Same with ANY J.G.Wentworth and most Geico commercials.
The fact that Progressive has circumvented the system by using this highly annoying tactic will guarantee that I will never purchase anything from them. I hope the FCC finds a way to shut them down and the public puts them out of business for insulting our intelligence!
Looks like Progressive hired the same advertising firm as the screaming JC Penney's commercials from 1-2 years ago. Customers vowed to NEVER shop at JCP again. (How is that working for you now JCP and your other bright no sales or discount ideas?) I refuse to do business with a company that screams at me and I know others feel the same way.
@IAm_A_SuperstarWe have medications for your condition.
@ 2 amazed I can't agree more. I JUST HEARD this horrid commercial once again and could not get to the channel changer fast enough and had to hear it. It actually hurts my ears.
@Ringwraith1of9Let's not forget Liberty Mutual. Right up there with the worst of the worst. And while we're at it, the SPCA could cut down on their spots also. WE GET IT ALREADY!