Lance Armstrong Nike commercials now filled with irony

Written by Reva Friedel on .

Nike announced this morning that they had terminated their sponsorship of Lance Armstrong in response to doping allegations. Now, we can look back on all of his self-righteous "I'm not 'on' anything except my bike and how DARE you indicate otherwise" ads:

You can just HEAR the arrogance in his voice.  

Let's watch how hard he works:

Let's tell my critics to shove it:

I still think it's amazing that he beat cancer and raised a gajillion dollars for it.  I feel bad that his illegal doping is inevitably overshadowing it.  Nike pulled the plug for self-interest purposes only, but as I tweeted earlier, if they really don't want to be affiliated with athletes using illegal substances, they won't be able to endorse very many.

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